LinkedIn ad reach in Hong Kong 2024, by audience group

Published by
Lai Lin Thomala,
Feb 28, 2025

In 2024, LinkedIn advertising was estimated to reach around 3.8 million people in Hong Kong, roughly 51.4 percent of its total population. The advertising of the business and employment-focused social media platform managed to reach 45.6 percent of the adult male population in the financial hub.

LinkedIn advertising penetration in Hong Kong in 2024, by demographic group

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Release date

February 2025

Region

Hong Kong

Survey time period

2024

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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