In 2022, digital advertising was projected to account for around 33 percent of Southeast Asia's total advertising expenditures. In Singapore, digital advertising spending made up over 40 percent of the country's total ad spend.
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Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country
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eMarketer, & Insider Intelligence. (February 1, 2022). Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/
eMarketer, und Insider Intelligence. "Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country." Chart. February 1, 2022. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/
eMarketer, Insider Intelligence. (2022). Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/
eMarketer, and Insider Intelligence. "Forecast for The Digital Ad Spend Share of Total Advertising Expenditure in Southeast Asia in 2022, by Selected Country." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/
eMarketer & Insider Intelligence, Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country Statista, https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/ (last visited June 24, 2025)
Forecast for the digital ad spend share of total advertising expenditure in Southeast Asia in 2022, by selected country [Graph], eMarketer, & Insider Intelligence, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1295256/sea-digital-ad-spending-share-by-country/
