Effectiveness of TikTok creator marketing for fashion & luxury brands worldwide 2021

Published by
Christopher Ross,
May 23, 2025
During a global survey carried out in 2021 among marketing professionals, over 56 percent of responding fashion and luxury marketers stated that TikTok marketing was strongly effective in reaching out to new or younger audiences; the same share stated that it was very effective in raising awareness about a company or its product.
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Effectiveness of TikTok creator marketing for fashion and luxury brands worldwide as of May 2021, by objective

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Release date

August 2021

Region

Worldwide

Survey time period

January 1, 2021 to May 31, 2021

Number of respondents

150 respondents

Special properties

among marketing professionals

Method of interview

Online survey

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Statistics on " TikTok marketing "

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Market overview

5

Competitors

5

TikTok's usage for marketing purposes

8

Metrics

7

Creators/influencers

5

Audience and user behavior

6

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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