Most used international marketplaces in Sweden 2024

Published by Statista Research Department, May 21, 2025

In 2024, U.S.-based Amazon was the favorite international online marketplace for roughly 32 percent of online shoppers in Sweden. The German e-commerce platform Zalando and China's Temu followed, as 30 percent and 28 percent of Swedish respondents said they had shopped there during the past three months, respectively.

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Most popular international marketplaces in Sweden in 2024

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Source

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Release date

May 2024

Region

Sweden

Survey time period

March and April, 2024

Number of respondents

approx. 1,000 respondents

Age group

18-79 years

Method of interview

Online survey

Supplementary notes

Original question: 'From which of the listed marketplaces have you bought a product online during the past three months?'

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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