Most popular skincare and cosmetics brands among women in the U.S. Q4 2024

Published by
D. Petruzzi,
Mar 26, 2025

In the fourth quarter of 2024, the most popular skincare and cosmetics brands among women in the United States were Vaseline and Bath & Body Works, with 81 and 77 percent of female respondents stating they liked them.

Most popular skincare and cosmetics brands among women in the United States in the 4th quarter of 2024

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Release date

March 2025

Region

United States

Survey time period

Q4 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a skincare & cosmetics brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

The number of participants was not specified by the source.

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