Most popular skincare and cosmetics brands among men in the U.S. Q4 2024

Published by
D. Petruzzi,
Mar 26, 2025

According to the results of a recent survey, in the fourth quarter of 2024, the most popular skincare and cosmetics brand among men in the United States was Vaseline, with 79 percent of male respondents stating they liked it. Gold Bond and Softsoap followed with a popularity of 58 percent.

Most popular skincare and cosmetics brands among men in the United States in the 4th quarter of 2024

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Release date

March 2025

Region

United States

Survey time period

Q4 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a skincare & cosmetics brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

The exact number of respondents was not provided.

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