Most popular hair care brands among women in the U.S. Q4 2024

Published by
D. Petruzzi,
Mar 26, 2025

According to the results of a recent survey, in the fourth quarter of 2024, the most popular hair care brand among women in the United States was Herbal Essences, with 66 percent of female respondents stating that they have a positive opinion of it. Pantene and Head & Shoulders followed in the ranking.

Most popular hair care brands among women in the United States in the 4th quarter of 2024

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Release date

March 2025

Region

United States

Survey time period

Q4 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a hair care brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

The exact number of surveyed participants was not provided.

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Topics

Hair care market in the U.S.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketU.S. bath and shower products market
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