YouTube ad reach in Taiwan 2024, by audience group

Published by
Lai Lin Thomala,
Mar 26, 2025

In 2024, YouTube advertising was estimated to reach around 18.4 million people in Taiwan, representing about 80 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 83.4 percent.

YouTube advertising penetration in Taiwan in 2024, by demographic group

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Release date

March 2025

Region

Taiwan

Survey time period

2024

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Topics

Social media in TaiwanFacebookInstagramYouTubeDemographics of Taiwan
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