Instagram ad reach in Taiwan Q4 2024, by audience group

Published by
Lai Lin Thomala,
Mar 27, 2025

As of the last quarter of 2024, Instagram advertising was estimated to reach around 11.3 million people in Taiwan, representing roughly 48.8 percent of the democratic island's total population. Among Instagram ad viewers living in Taiwan, females accounted for 53.7 percent.

Instagram advertising penetration in Taiwan as of 4th quarter of 2024, by demographic group

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Release date

March 2025

Region

Taiwan

Survey time period

as of Q4 2024

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

7

Usage

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Others

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Topics

Social media in TaiwanFacebookInstagramYouTubeDemographics of Taiwan
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