TikTok ad reach in Taiwan 2024, by audience group

Published by
Lai Lin Thomala,
Mar 26, 2025

In 2024, TikTok advertising was estimated to reach around 5.65 million people aged 18 years and above in Taiwan, representing about 36 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 41.8 percent.

TikTok advertising penetration among people aged 18 years and above in Taiwan in 2024, by demographic group

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Release date

March 2025

Region

Taiwan

Survey time period

2024

Age group

18 years and above

Supplementary notes

*As a percentage of total TikTok ad reach aged 18 and above.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Topics

Social media in TaiwanFacebookInstagramYouTubeDemographics of Taiwan
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