Industry distribution of mini-programs in China 2023, by mini-program platform

Published by
Lai Lin Thomala,
Jun 30, 2025

In China, internet giants Baidu, Tencent's WeChat, Alibaba's Alipay, and Douyin all have developed their own mini-program ecologies- an ecosystem of cloud-based embedded apps within their core mobile apps. In general, life services were the most common category of mini-programs, as of January 2023. Mobile shopping accounted for ** percent of top 100 WeChat Mini Programs.

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Share of the mini-programs on WeChat, Alipay, Baidu, and Douyin in China in January 2023, by industry

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Release date

March 2023

Region

China

Survey time period

January 2023

Special properties

among top 100 mini-programs; only top 5 categories are displayed

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Statistics on " Mini-program platforms in China "

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Other statistics that may interest you Mini-program platforms in China

Background

6

WeChat Mini Program

6

Alipay Mini Program

5

Baidu Smart Mini Program

5

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Topics

Mini-program platforms in ChinaAlibaba GroupInternet usage in ChinaBaidu Inc.Mobile apps in China
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