The digital marketing tools market in Japan was valued at about 302 billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of 501.6 billion yen by 2027.
Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027
(in billion Japanese yen)
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Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027
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Digital marketing tool refers to software and applications utilized by enterprises for digital marketing. The market size calculation is based on the following segments: marketing automation (MA), customer relationship management (CRM), and customer data platform (CDP).
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
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Yano Research. (September 2, 2024). Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen)." Chart. September 2, 2024. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. (2024). Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales Value of The Digital Marketing Tools Market in Japan from 2023 to 2024 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 2 Sep 2024, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research, Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/ (last visited May 15, 2025)
Sales value of the digital marketing tools market in Japan from 2023 to 2024 with a forecast until 2027 (in billion Japanese yen) [Graph], Yano Research, September 2, 2024. [Online]. Available: https://www.statista.com/statistics/1299551/japan-digital-marketing-tools-market-size/
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