As of February 2025, approximately 44.3 percent of TikTok global users were women. By comparison, male users on the popular social video platform were 55.7 percent of the total. TikTok generated 186 million downloads from global users during the last quarter of 2024.
TikTok’s popularity
TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over 1.2 billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending 32 percent of their online time engaging with TikTok as of February 2023.
TikTok’s global revenue
TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated 681 million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to 18.5 billion.
Distribution of TikTok users worldwide as of February 2025, by gender
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of TikTok users worldwide as of February 2025, by gender
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data are not available for all locations, figures based on available location only.
ByteDance advertising resources only publish gender data for "female" and "male."
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Kepios, & Meltwater. (February 5, 2025). Distribution of TikTok users worldwide as of February 2025, by gender [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, und We Are Social, und Kepios, und Meltwater. "Distribution of TikTok users worldwide as of February 2025, by gender." Chart. February 5, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, We Are Social, Kepios, Meltwater. (2025). Distribution of TikTok users worldwide as of February 2025, by gender. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal, and We Are Social, and Kepios, and Meltwater. "Distribution of Tiktok Users Worldwide as of February 2025, by Gender." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
DataReportal & We Are Social & Kepios & Meltwater, Distribution of TikTok users worldwide as of February 2025, by gender Statista, https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/ (last visited May 08, 2025)
Distribution of TikTok users worldwide as of February 2025, by gender [Graph], DataReportal, & We Are Social, & Kepios, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
