A survey conducted in the third quarter of 2024 in Vietnam revealed that keeping in touch with friends and family was the most popular reason for using social media among Vietnamese internet users, as confirmed by over 59 percent of the respondents. At the same time, around 35.5 percent of the surveyed participants used social media to look for things to purchase.
Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/
DataReportal, und We Are Social, und Meltwater. "Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024." Chart. March 3, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/
DataReportal, We Are Social, Meltwater. (2025). Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/
DataReportal, and We Are Social, and Meltwater. "Main Reasons for Using Social Media among Internet Users in Vietnam as of 3rd Quarter 2024." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/
DataReportal & We Are Social & Meltwater, Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/ (last visited June 05, 2025)
Main reasons for using social media among internet users in Vietnam as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1299983/vietnam-leading-reasons-for-using-social-networks/