A survey conducted in the third quarter of 2023 in Vietnam revealed around 81.2 percent of the respondents researched brands on social media platforms of any kind. Social networks such as Facebook were the most popular platform to search for information about brands among Vietnamese respondents that year.
Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type
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Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, und We Are Social, und Meltwater. "Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type." Chart. February 23, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, We Are Social, Meltwater. (2024). Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal, and We Are Social, and Meltwater. "Usage of Social Media for Brand Research in Vietnam in 3rd Quarter 2023, by Platform Type." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
DataReportal & We Are Social & Meltwater, Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type Statista, https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/ (last visited May 05, 2025)
Usage of social media for brand research in Vietnam in 3rd quarter 2023, by platform type [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1299989/vietnam-usage-of-social-media-for-brand-research-by-platform-type/
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