As of March 2022, dating apps in the Google Play Store in the observed markets were most likely to use generic keywords in their titles. Over 70 percent of the examined darting apps contained additional generic keywords in their titles to help users understand the app's functionalities. Around 60 percent of social and photo apps added generic keywords to their titles, respectively.
Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category
Characteristic
Share of apps
Dating
72%
Social
61%
Photography
61%
Shopping
58%
Music and audio
56%
Games - Casino
56%
Education
54%
Maps and navigation
53%
Health and fitness
50%
Communication
47%
Business
43%
Entertainment
42%
Game
34%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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AppTweak. (March 23, 2022). Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/
AppTweak. "Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category." Chart. March 23, 2022. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/
AppTweak. (2022). Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/
AppTweak. "Share of Apps in The Google Play Store Worldwide That Contain Additional Generic Keywords in The Title as of March 2022, by Category." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/
AppTweak, Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category Statista, https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/ (last visited June 07, 2025)
Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category [Graph], AppTweak, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1300735/global-android-apps-generic-keywords-by-category/
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