In 2023, the market research spend per capita in Japan amounted to 14.35 U.S. dollars, down from 15.47 U.S. dollars in the previous year. Compared to the U.S. and the United Kingdom, per person spending on market research in Japan was relatively low.
Market research spend per capita in Japan from 2018 to 2023
(in U.S. dollars)
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ESOMAR. (September 10, 2024). Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. "Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars)." Chart. September 10, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. (2024). Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR. "Market Research Spend per Capita in Japan from 2018 to 2023 (in U.S. Dollars)." Statista, Statista Inc., 10 Sep 2024, https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/
ESOMAR, Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/ (last visited June 05, 2025)
Market research spend per capita in Japan from 2018 to 2023 (in U.S. dollars) [Graph], ESOMAR, September 10, 2024. [Online]. Available: https://www.statista.com/statistics/1301159/japan-market-research-spend-per-capita/
