Market research as percentage of ad spend in Japan 2018-2023

Published by
Alexandru Arba,
Mar 10, 2025

In 2023, the share of market research as a percentage of ad spending in Japan amounted to 4.5 percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.K., where market research comprises a double-digit share of ad spending.

Market research as percentage of ad spending in Japan from 2018 to 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2024

Region

Japan

Survey time period

2018 to 2023

Supplementary notes

Data prior to 2023 come from previous reporting.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Consulting industry in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Consulting industry in Japan

Overview

4

IT consulting

5

Construction consulting

5

Market research

6

Consulting companies

5

Further Content: You might find this interesting as well

Topics

Consulting industry in JapanCeremonial services industry in JapanIT industry in JapanReal estate agencies in JapanPostal services in Japan
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.