According to a recent survey conducted in Vietnam by Decision Lab in 2022, personal needs or wants were the leading driver for purchasing a product on social media among Vietnamese consumers, as stated by ** percent of the respondents. The same survey revealed that price was the second most popular factor in consumers' purchasing decisions.
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Decision Lab. (April 5, 2022). Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. "Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. (2022). Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab. "Factors That Influence The Purchasing Decision of Consumers on Social Commerce in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
Decision Lab, Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/ (last visited July 08, 2025)
Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301236/vietnam-drivers-for-purchases-on-social-commerce/
