A total of **** percent of Czechs bought movies and music (including paid downloads and streaming) online in 2024. Clothing and footwear were the second most frequently purchased goods online from the selected categories (**** percent). There was an increase in most product types compared to the previous year, except for software and apps.
Survey for the year 2024 was carried out on 5,904 individual persons aged 16+ and 3,850 reached households, the data was subsequently converted through post-stratification with respect to the whole population aged 16 or older which amounted to 8,8 million people and 4,5 million households. CAPI and CATI survey types were used.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Czech Statistical Office. (November 26, 2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of consumers shopping online in Czechia from 2022 to 2024, by product category." Chart. November 26, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. (2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of Consumers Shopping Online in Czechia from 2022 to 2024, by Product Category." Statista, Statista Inc., 26 Nov 2024, https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office, Share of consumers shopping online in Czechia from 2022 to 2024, by product category Statista, https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/ (last visited June 06, 2025)
Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph], Czech Statistical Office, November 26, 2024. [Online]. Available: https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/