A total of 43.6 percent of Czechs bought movies and music (including paid downloads and streaming) online in 2024. Clothing and footwear were the second most frequently purchased goods online from the selected categories (40.7 percent). There was an increase in most product types compared to the previous year, except for software and apps.
Share of consumers shopping online in Czechia from 2022 to 2024, by product category
Survey for the year 2024 was carried out on 5,904 individual persons aged 16+ and 3,850 reached households, the data was subsequently converted through post-stratification with respect to the whole population aged 16 or older which amounted to 8,8 million people and 4,5 million households. CAPI and CATI survey types were used.
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Czech Statistical Office. (November 26, 2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of consumers shopping online in Czechia from 2022 to 2024, by product category." Chart. November 26, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. (2024). Share of consumers shopping online in Czechia from 2022 to 2024, by product category. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office. "Share of Consumers Shopping Online in Czechia from 2022 to 2024, by Product Category." Statista, Statista Inc., 26 Nov 2024, https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
Czech Statistical Office, Share of consumers shopping online in Czechia from 2022 to 2024, by product category Statista, https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/ (last visited April 21, 2025)
Share of consumers shopping online in Czechia from 2022 to 2024, by product category [Graph], Czech Statistical Office, November 26, 2024. [Online]. Available: https://www.statista.com/statistics/1302673/czechia-people-buying-selected-categories-of-goods-online/
