Social media accounts from family, friends, and acquaintances were the most followed by internet users aged 16-64 years in Kenya, according to a survey conducted in the third quarter of 2023. Roughly 40 percent of respondents cited the mentioned type of account. A share of 36 percent reported following entertainment and meme accounts on social media, while over 33 percent of users also followed TV shows or channels.
Main types of social media accounts followed by internet users in Kenya as of Q3 2023
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We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Main types of social media accounts followed by internet users in Kenya as of Q3 2023." Chart. February 23, 2024. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Main types of social media accounts followed by internet users in Kenya as of Q3 2023. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Main Types of Social Media Accounts Followed by Internet Users in Kenya as of Q3 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
We Are Social & DataReportal & Hootsuite, Main types of social media accounts followed by internet users in Kenya as of Q3 2023 Statista, https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/ (last visited May 03, 2025)
Main types of social media accounts followed by internet users in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1304643/types-of-social-media-accounts-followed-in-kenya/
