WhatsApp: distribution of global audiences 2024, by gender

Published by Laura Ceci, Feb 21, 2025

As of the third quarter of 2024, 51.8 percent of the WhatsApp user base was composed of men. By comparison, women on the platform constituted approximately 48.1 percent of the popular mobile app audience. In March 2024, WhatsApp had approximately 2.9 billion unique users worldwide.

Distribution of WhatsApp users worldwide as of 3rd quarter 2024, by gender

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Release date

February 2025

Region

Worldwide

Survey time period

Q3 2024

Age group

13 years and older

Special properties

based on addressable ad audience

Supplementary notes

According to the source, data "based on values for 'female' and 'male' users only."

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