TV and video streaming ad revenue in Germany 2015-2024

Published by Statista Research Department, May 21, 2025

Video advertising in Germany, including TV and streaming, was forecast to increase by **** percent in 2024 compared to the previous year, reaching a total of *** billion euros. TV advertising alone was expected to account for the majority of this revenue, at *** billion euros that year.

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TV and video streaming advertising revenue in Germany from 2015 to 2024 (in billion euros)

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Release date

October 2024

Region

Germany

Survey time period

2015 to 2023

Special properties

net revenue generated by all providers across Germany

Supplementary notes

* Forecast.
In-stream video advertising includes international players.

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Statistics on " TV advertising in Germany "

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Market overview

5

Market leaders

6

Segments

5

Consumer insights

7

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Topics

TV advertising in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeAdvertising in EuropeTelevision advertising in the U.S.
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