Latin American social network audiences 2029| Statista

Facebook remains the most popular social media in Latin America in 2025, with an audience of 448 million users. However, other platforms currently have a higher growth rate than Meta's flagship platform. The Byte-dance owned platform TikTok has become the third-largest platform in the region, with around 261.9 million users, only behind Instagram, which amasses around 276.4 million users.

Number of users of selected social media platforms in Latin America from 2019 to 2029, by platform (in millions)

Characteristic	Facebook	Instagram	TikTok	WhatsApp	LinkedIn	Pinterest	Snapchat	X (formerly Twitter)	Reddit	Kuaishou	Tumblr
2019	351.4	153.1	30.1	120.5	99.7	51.3	33.2	36.8	27	13.3	9.8
2020	391.2	191	107.2	147.5	101.4	86.1	44.4	41	34.1	23	8.2
2021	416.5	215.8	173.2	176	105.6	94	48.5	47.6	39.9	28.5	6.7
2022	426.3	236.2	212.2	201.5	111.3	96.8	52.4	51.9	43.4	31.4	6.1
2023	434.7	252.6	236.5	221.8	116.8	99.1	55.4	54.4	45.8	33	6
2024	441.9	265.8	251.5	236.6	121.4	101.3	57.7	56.1	47.8	34.2	6
2025	448.3	276.4	261.9	246.9	125.2	103.3	59.5	57.5	49.4	35.1	6.2
2026	454.2	285.2	270	253.8	128.4	105.2	61.1	58.7	50.7	35.9	6.3
2027	459.6	292.7	276.8	258.5	131.2	107	62.5	59.8	52	36.6	6.4
2028	465	300.2	283.7	261.7	133.9	108.8	63.8	60.9	53.2	37.3	6.5
2029	470.6	308.2	291	263.8	136.9	110.6	65.2	62.1	54.5	38	6.7

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Release date

October 2024

More information

Region

LAC

Survey time period

2019 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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