Global net sales of Olaplex 2020-2024

In the fiscal year 2024, Olaplex Inc. generated global net sales amounting to over *** million U.S. dollars, a decrease in comparison with previous years. 

Company key data

Olaplex is engaged in the production and distribution of hair care products. Founded in 2014 in California, the company distributes its products to hair salons, retailers, and consumers. Among its most popular products are shampoos, conditioners, and hair oil. In 2024, the most profitable distribution channel for the brand was its professional channel, with sales adding up to about *** million U.S. dollars. This was followed by Direct to Consumer sales, with *** million U.S. dollars in sales. That same year, the company’s net income decreased to **** million U.S. dollars, down from its peak of about *** million U.S. dollars in the previous year.

Consumers and controversies

Olaplex quickly became popular among consumers all over the world, especially thanks to social media: in 2023, it featured in a ranking of the most well-known hair care brands among consumers in the United States, having been recognized by ** percent of consumers participating in the survey. Similarly, brand awareness for Olaplex in the United Kingdom was measured at nearly ** percent that year. 
However, this lucky streak might not continue, as Olaplex has recently been in the news following controversies, including a lawsuit and the banning of a particular ingredient. In addition to that, after the company’s net sales peaked in the second quarter of 2022, at nearly *** million U.S. dollars, they soon started following a downward trend. As of the third quarter of 2024, this figure stood at approximately *** million U.S. dollars.