In 2023, the radio and television industry in China generated a total of around *** billion yuan in advertising revenue, indicating an *** percent year-over-year growth. The internet new media ads had the largest revenue contribution, amounting to nearly *** billion yuan.
*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc. **Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NRTA (China). (May 8, 2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). "Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)." Chart. May 8, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). (2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China). "Advertising Revenue of Radio and Television Industry in China in 2023, by Segment (in Billion Yuan)." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
NRTA (China), Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) Statista, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/ (last visited June 07, 2025)
Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph], NRTA (China), May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/
