According to a survey among adults in the United States in September 2021, ** percent of Millennials and ** percent of Gen Z respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by ** percent of Gen Z and * percent of Millennial respondents.
Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (September 11, 2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation." Chart. September 11, 2021. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. (2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of Adults Who Find Ads on Linear Tv to Be Effective in The United States as of September 2021, by Generation." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult, Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation Statista, https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/ (last visited July 06, 2025)
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
