With 92 percent, Netflix had the highest brand awareness among VOD services in the United States, followed by Hulu and Amazon Prime Video, according to a survey from 2025. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading video-on-demand brands ranked by brand awareness in the United States in 2025
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 22, 2025). Leading video-on-demand brands ranked by brand awareness in the United States in 2025 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/
Statista. "Leading video-on-demand brands ranked by brand awareness in the United States in 2025." Chart. May 22, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/
Statista. (2025). Leading video-on-demand brands ranked by brand awareness in the United States in 2025. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/
Statista. "Leading Video-on-demand Brands Ranked by Brand Awareness in The United States in 2025." Statista, Statista Inc., 22 May 2025, https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/
Statista, Leading video-on-demand brands ranked by brand awareness in the United States in 2025 Statista, https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/ (last visited June 07, 2025)
Leading video-on-demand brands ranked by brand awareness in the United States in 2025 [Graph], Statista, May 22, 2025. [Online]. Available: https://www.statista.com/statistics/1307141/most-well-known-video-on-demand-brands-in-the-united-states/
