When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 96 and 95 percent respectively, among internet users.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading social networks ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 9, 2024). Leading social networks ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. "Leading social networks ranked by brand awareness in the United States in 2024." Chart. December 9, 2024. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. (2024). Leading social networks ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. "Leading Social Networks Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 9 Dec 2024, https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista, Leading social networks ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/ (last visited June 04, 2025)
Leading social networks ranked by brand awareness in the United States in 2024 [Graph], Statista, December 9, 2024. [Online]. Available: https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
