Leading social media usage reasons in Brazil 2024

Published by
Tiago Bianchi,
Jul 18, 2025

A survey conducted in the third quarter of 2024 found that around **** percent of internet users in Brazil used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Finding inspiration for things to do and buy and filling spare time were important reasons for **** and **** percent of social media users, respectively.

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Most popular reasons for internet users in Brazil to use social media as of 3rd quarter 2024

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Release date

February 2025

Region

Brazil

Survey time period

Q3 2024

Age group

16 years and older

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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Statistics on " Messaging apps in Latin America "

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Overview

8

Messaging reach

6

Usage

8

Audiences

6

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8

Facebook Messenger

8

Telegram

7

Other messengers

8

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7

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Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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