According to a survey during the third quarter of 2024, 39.8 percent of online audiences in Brazil stated that Instagram was their favorite social media platform, with a usage reach of 92 percent among the online population. WhatsApp followed as the social platform of choice for around 31.2 percent of the respondents. Despite the significant growth of the platform, only 7.1 percent of Brazilian internet users said that TikTok was their favorite platform, while Facebook was preferred by 6.8 percent of the Brazilian internet users.
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Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024 [Graph]. In Statista. Retrieved July 24, 2025, from https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, und We Are Social, und Meltwater. "Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed July 24, 2025. https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, We Are Social, Meltwater. (2025). Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: July 24, 2025. https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, and We Are Social, and Meltwater. "Favorite Social Media Platforms among Internet Users in Brazil as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal & We Are Social & Meltwater, Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1307762/favorite-social-media-brazil/ (last visited July 24, 2025)
Favorite social media platforms among internet users in Brazil as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
