According to a survey on social marketing in China conducted in late 2024,****** in ten surveyed advertisers reported that KOL (key opinion leaders) promotion would be the main focus of their company's social marketing strategy in the coming year. Brand-operated live streaming and KOC (key opinion consumers) and KOS (key opinion sales) marketing followed.
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Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com). (December 26, 2024). Most expected social marketing formats among advertisers in China in 2025 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, und Various sources (GDMS, und M360, und chinanews.com). "Most expected social marketing formats among advertisers in China in 2025." Chart. December 26, 2024. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, Various sources (GDMS, M360, chinanews.com). (2024). Most expected social marketing formats among advertisers in China in 2025. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems, and Various sources (GDMS, and M360, and chinanews.com). "Most Expected Social Marketing Formats among Advertisers in China in 2025." Statista, Statista Inc., 26 Dec 2024, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
Miaozhen Systems & Various sources (GDMS & M360 & chinanews.com), Most expected social marketing formats among advertisers in China in 2025 Statista, https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/ (last visited July 05, 2025)
Most expected social marketing formats among advertisers in China in 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & chinanews.com), December 26, 2024. [Online]. Available: https://www.statista.com/statistics/1307814/china-social-marketing-key-channels/
