According to an annual survey on digital marketing in China, 74 percent of surveyed advertisers stated that KOL promotion would be a focus of their companies' social marketing strategy in 2025. Found out by the same survey, advertisers anticipated China's social marketing spending would increase by ten percent.
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025
The survey question was phrased by the source as: " Where will your company's social marketing focus be in the coming year? (Multiple answers allowed)"Â
KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & Various sources (GDMS, & M360, & China News). (December 26, 2024). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, und Various sources (GDMS, und M360, und China News). "Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025." Chart. December 26, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, Various sources (GDMS, M360, China News). (2024). Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems, and Various sources (GDMS, and M360, and China News). "Share of Advertisers Focusing on Kol Promotion When Doing Social Marketing in China from 2019 to 2024 with An Estimate for 2025." Statista, Statista Inc., 26 Dec 2024, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
Miaozhen Systems & Various sources (GDMS & M360 & China News), Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 Statista, https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/ (last visited May 08, 2025)
Share of advertisers focusing on KOL promotion when doing social marketing in China from 2019 to 2024 with an estimate for 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360, & China News), December 26, 2024. [Online]. Available: https://www.statista.com/statistics/1307841/china-popularity-of-kol-promotion-in-social-marketing/
