Even though TikTok was the social media app with the highest user engagement in Brazil in 2024, generating 28 hours and 34 minutes of average monthly usage, WhatsApp was the most used and second favorite social network in the country, with an average user engagement of more than 24 monthly hours. Instagram followed with 23 hours and 35 minutes of average use time per month.
Average monthly time spent on selected social media apps in Brazil in November 2024
(in hours.minutes)
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1307879/social-app-use-month-brazil/
DataReportal, und We Are Social, und Meltwater. "Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes)." Chart. February 5, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1307879/social-app-use-month-brazil/
DataReportal, We Are Social, Meltwater. (2025). Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1307879/social-app-use-month-brazil/
DataReportal, and We Are Social, and Meltwater. "Average Monthly Time Spent on Selected Social Media Apps in Brazil in November 2024 (in Hours.Minutes)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1307879/social-app-use-month-brazil/
DataReportal & We Are Social & Meltwater, Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) Statista, https://www.statista.com/statistics/1307879/social-app-use-month-brazil/ (last visited June 06, 2025)
Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1307879/social-app-use-month-brazil/
