In 2024, mega influencers, namely key opinion leaders (KOLs) in China, on Weibo needed to have well over 10 million followers, compared to 5 million for short video apps Douyin and Kuaishou. Overall, tier-1 influencers accounted for 1.3 percent of all social media influencers in China.
Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024
(in 1,000s)
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China Advertising Association, & Mininglamp Technology, & Miaozhen Systems. (February 26, 2025). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, und Mininglamp Technology, und Miaozhen Systems. "Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s)." Chart. February 26, 2025. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, Mininglamp Technology, Miaozhen Systems. (2025). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s). Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, and Mininglamp Technology, and Miaozhen Systems. "Number of Audience Reached by Mega and Micro Influencers on Selected Social Media Platforms in China in 2024 (in 1,000s)." Statista, Statista Inc., 26 Feb 2025, https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association & Mininglamp Technology & Miaozhen Systems, Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) Statista, https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/ (last visited May 07, 2025)
Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) [Graph], China Advertising Association, & Mininglamp Technology, & Miaozhen Systems, February 26, 2025. [Online]. Available: https://www.statista.com/statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
