Popularity and fame of Amazon in the UK 2024, by generation

Published by Daniela Coppola, Jan 15, 2025

A survey conducted in the last quarter of 2024 showed the perception that adults of different generations in the United Kingdom (UK) had of the online marketplace Amazon. While nearly 100 percent of respondents representing each generation were familiar with the brand, popularity was highest among Millennials and Gen X respondents. On average, appreciation for Amazon was 74 percent in the UK over the surveyed time period.

Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation

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Release date

January 2025

Region

United Kingdom

Survey time period

Q4 2024

Number of respondents

1,205 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Date of release is date of last access.

Age is defined in generational terms by year of birth:
Millenials: 1982-1999
Generation X: 1965-1981
Baby Boomers: 1946-1964

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Amazon in the UKAmazonAmazon Prime DayE-commerce in the United Kingdom (UK)Online shopping in Europe
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