During a 2021 survey carried out in Sweden, 45 percent of responding adults (16+) stated they do not follow any brands on social media. However, 30 percent of respondents said they followed one to five brands.
Number of brands consumers followed on social media in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Number of brands consumers followed on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of brands consumers followed on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. (2022). Number of brands consumers followed on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of Brands Consumers Followed on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet, Number of brands consumers followed on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/ (last visited May 17, 2025)
Number of brands consumers followed on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
