Downloads of the Klarna app in France grew substantially between 2021 and 2022, as other foreign BNPL providers joined this market in 2022. The mobile version of the Swedish payment application received 15,000 more downloads that year than that of domestic credit provider Cofidis - which also provides a BNPL option called PagoDIL. Much like in Germany, PayPal is an established name in France. The numbers on display, however, do not clearly display whether interest in the PayPal app stems from its buy now, pay later options. Unlike Germany, however, France is not seen as a leading country when it comes to BNPL adoption. The arrival of Italy's Scalapay and Australia's Afterpay in 2022 may change this going forward.
Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads
This statistic is the result of research into roughly 200 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.8 percent of all downloads in Q1 2025
Supplementary notes
* PayPal Pay in 4 is only available in seven countries: the United States, United Kingdom, France, Germany, Italy, Australia, and Spain. Consequently, download figures for the PayPal app have been excluded for other countries.
All figures concern apps that can be downloaded on either the Apple App Store or Google's Play Store. This leads to several data limitations:
Embedded payment services within larger (super) apps are not tracked separately. One important example is, among others, PayPal's Pay in 4. Additionally, not all BNPL options are available everywhere in the world;
Occasionally, download options of BNPL are not offered on the Apple App Store or Play Store. This is significant to note for countries which may not use these online marketplaces, or have an outright ban on them.
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has Pay in 4 embedded in it for certain countries - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app - such as Divido, PayU, and Swap. Some of the apps researched include:
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Statista, & AppMagic. (April 3, 2025). Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads." Chart. April 3, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, AppMagic. (2025). Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in France from 1st Quarter of 2015 to 1st Quarter of 2025, by Number of Downloads." Statista, Statista Inc., 3 Apr 2025, https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads Statista, https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/ (last visited June 05, 2025)
Biggest buy now, pay later (BNPL) apps in France from 1st quarter of 2015 to 1st quarter of 2025, by number of downloads [Graph], Statista, & AppMagic, April 3, 2025. [Online]. Available: https://www.statista.com/statistics/1310263/bnpl-most-popular-apps-in-france/
