As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching 92.6 percent and 91.6 percent of the country's online audiences. Instagram and TikTok followed, being used by 80.6 percent and 78.6 percent of Mexican internet users each. Messenger was accessed by around 76.3, while X, Telegram, and Pinterest accounted for smaller shares.
Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach." Chart. February 5, 2025. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/
DataReportal, We Are Social, Meltwater. (2025). Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Mexico as of 3rd Quarter 2024, by Usage Reach." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach Statista, https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/ (last visited April 22, 2025)
Most popular social media platforms in Mexico as of 3rd quarter 2024, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1310360/social-networks-penetration-mexico/