According to a survey among affluent consumers in Asia in 2024, about 56 percent of the respondents liked or recommended a brand to friends, family, or colleagues on social media in the past three months. In addition, around 15 percent of the respondents sent a private message to a brand on social media in the past three months.
Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
Supplementary notes
This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Altiant. (January 1, 2025). Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024." Chart. January 1, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. (2025). Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of Luxury Shoppers Related to Social Media in Asia as of 4th Quarter 2024." Statista, Statista Inc., 1 Jan 2025, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant, Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024 Statista, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/ (last visited June 07, 2025)
Behavior of luxury shoppers related to social media in Asia as of 4th quarter 2024 [Graph], Altiant, January 1, 2025. [Online]. Available: https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
