Italy leading video content type Q3 2024, by usage reach

Published by Laura Ceci, Mar 21, 2025

During the third quarter of 2024, music videos recorded the highest category reach, with 42.8 percent of responding internet users reporting watching this type of video online each week. Additionally, around 36 percent of internet users in Italy watched comedy or viral video content weekly during the third quarter of 2024. More than 33 percent of the online audience based in the region watched tutorial or how-to videos.

Most popular video content type for internet users in Italy during 3rd quarter 2024, by weekly usage reach

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Release date

February 2025

Region

Italy

Survey time period

Q3 2024

Age group

16-64 years

Special properties

internet users

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Statistics on " Social media usage in Italy "

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Overview

6

Benchmarks

6

Usage

8

Social media platforms

5

Social video platforms

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Spotlight: Social media advertising

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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