As of the third quarter of 2024, almost half of respondents in Italy used social media for reading news stories. Filling spare time was the second most common reason for users in Italy to engage with social media platforms, with 46.4 percent of respondents reporting doing so for this particular reason. Additionally, almost 43.4 percent of respondents reported using social media platforms to keep in touch with friends and family.
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
GWI, & We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/
GWI, und We Are Social, und DataReportal, und Meltwater. "Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/
GWI, We Are Social, DataReportal, Meltwater. (2025). Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/
GWI, and We Are Social, and DataReportal, and Meltwater. "Most Popular Reasons for Internet Users in Italy to Use Social Media as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/
GWI & We Are Social & DataReportal & Meltwater, Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/ (last visited May 11, 2025)
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2024 [Graph], GWI, & We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1311583/social-media-usage-reasons-italy/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.