Digital retail media ad spend growth in Europe 2020-2026

Published by Statista Research Department, Mar 4, 2024
In 2023, digital retail media advertising spending in Europe increased by 17 percent and reached eight 10.5 euros. In the coming years, the growth is expected to pick up and the market will continue expanding, outside of Amazon faster than when the U.S. giant is included.

Change in digital retail media advertising spending in Europe from 2020 to 2026

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Release date

January 2024

Region

Europe

Survey time period

2020 to 2023

Supplementary notes

* Forecast.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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