Visa's market share declined in 2023, while Mastercard's remained unchanged from the previous year. This according to research held over the years within Australia. Noticeable is the consistency of EFTPOS, a domestic POS payment system, whilst international brands show an increasing market share. Digital/mobile wallets are generally preferred for POS transactions within the country.
Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023
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Worldpay, & PPRO, & Statista. (March 7, 2025). Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/
Worldpay, und PPRO, und Statista. "Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023." Chart. March 7, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/
Worldpay, PPRO, Statista. (2025). Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/
Worldpay, and PPRO, and Statista. "Market Share of Payment Card Brands - Visa, Mastercard, American Express, or In-market Local Card Schemes - in Australia from 2016 to 2023." Statista, Statista Inc., 7 Mar 2025, https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/
Worldpay & PPRO & Statista, Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023 Statista, https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/ (last visited May 05, 2025)
Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Australia from 2016 to 2023 [Graph], Worldpay, & PPRO, & Statista, March 7, 2025. [Online]. Available: https://www.statista.com/statistics/1312214/biggest-card-schemes-in-australia/
