According to a survey in October 2023, France has the highest share of active and casual lifestyle brand purchasers who intend to buy fewer products in order to live more sustainably, with 71 percent of respondents making this claim. The United States had the lowest share with 60 percent.
Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023
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Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023
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Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.
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Stifel. (December 6, 2023). Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/
Stifel. "Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023." Chart. December 6, 2023. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/
Stifel. (2023). Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/
Stifel. "Share of Lifestyle Brand Purchasers Intending to Purchase Fewer Products for The Sake of Sustainability in Selected Countries in 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/
Stifel, Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 Statista, https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/ (last visited May 10, 2025)
Share of lifestyle brand purchasers intending to purchase fewer products for the sake of sustainability in selected countries in 2023 [Graph], Stifel, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1312282/reduced-consumption-for-sustainability/
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