As of December 2021, a survey conducted on global consumer insights revealed that ** percent of the Thai respondents stated that personal data protection was the most important factor for them to trust the brands they regularly bought products and services from. The same survey also revealed that Thai consumers have been more protective of their personal data in the last six months.
among respondents who answered "To a great extent"
Method of interview
Online survey
Supplementary notes
Original question: Thinking about a brand that you regularly buy products/services from, to what extent do the following impact how much you trust the brand.
The source did not enumerate the number of respondents per country. In total, the survey was conducted among 9,370 consumers in 26 different territories, Thailand included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (December 31, 2021). Most important factors for consumers to trust the brands in Thailand as of December 2021 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/
PwC. "Most important factors for consumers to trust the brands in Thailand as of December 2021." Chart. December 31, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/
PwC. (2021). Most important factors for consumers to trust the brands in Thailand as of December 2021. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/
PwC. "Most Important Factors for Consumers to Trust The Brands in Thailand as of December 2021." Statista, Statista Inc., 31 Dec 2021, https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/
PwC, Most important factors for consumers to trust the brands in Thailand as of December 2021 Statista, https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/ (last visited July 12, 2025)
Most important factors for consumers to trust the brands in Thailand as of December 2021 [Graph], PwC, December 31, 2021. [Online]. Available: https://www.statista.com/statistics/1312764/thailand-key-attributes-to-brand-reliability/
