Preferred e-commerce platforms for cosmetics in Japan 2024

Published by Statista Research Department, Jun 20, 2025

Rakuten was the most popular e-commerce platform for buying cosmetics in Japan as revealed in a survey conducted in February 2024. More than ** percent of respondents purchased cosmetics online, with the two marketplaces Rakuten and Amazon being the main platforms.

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Most popular e-commerce websites and applications for cosmetics in Japan as of February 2024

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Release date

April 2024

Region

Japan

Survey time period

February 14 to 19, 2024

Number of respondents

3,000 respondents

Age group

20-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which websites and applications do you usually use to shop online? - Cosmetics."

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