A survey conducted in the third quarter of 2024 found that around 56.3 percent of internet users in Argentina used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about 49.7 percent of the respondents. Filling up spare time and finding content like videos were important reasons for 44.2 and 40 percent of social media users, respectively.
Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024
Characteristic
Share of respondents
Keeping in touch with friends and family
56.3%
Reading news stories
49.7%
Filling spare time
44.2%
Finding content (e.g. articles, videos)
40%
Finding inspiration for things to do and buy
31.4%
Finding products to purchase
30.6%
Watching or following sports
30.1%
Work-related networking or research
28.4%
Seeing content from favorite brands
22.8%
Avoiding missing out (FOMO)
21%
Finding like-minded communities and interest groups
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/
DataReportal, und We Are Social, und Meltwater. "Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/
DataReportal, We Are Social, Meltwater. (2025). Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/
DataReportal, and We Are Social, and Meltwater. "Most Popular Reasons for Internet Users in Argentina to Use Social Media as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/
DataReportal & We Are Social & Meltwater, Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/ (last visited June 07, 2025)
Most popular reasons for internet users in Argentina to use social media as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1313128/social-media-usage-reasons-argentina/
