Credibility of influencers in Spain 2024

Published by
Christopher Ross,
Jun 24, 2025

During a 2024 survey, two percent of responding social media users from Spain who followed influencers on social media stated the influencers they followed were very credible; another ** percent said they were quite credible. On the other hand, ** percent said they were not very or not at all credible.

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Credibility of influencers according to their followers in Spain as of March 2024

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Release date

May 2024

Region

Spain

Survey time period

March 2024

Number of respondents

283 respondents

Age group

12-74 years

Special properties

among social media users who follow influencers on social media

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

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7

Instagram

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4

Twitter

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Topics

Influencer marketing in Spain Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in GermanyVirtual influencers
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