Credibility of influencers in Spain 2024

Published by
Michele Majidi,
Apr 17, 2025

During a 2024 survey, two percent of responding social media users from Spain who followed influencers on social media stated the influencers they followed were very credible; another 31 percent said they were quite credible. On the other hand, 17 percent said they were not very or not at all credible.

Credibility of influencers according to their followers in Spain as of March 2024

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Release date

May 2024

Region

Spain

Survey time period

March 2024

Number of respondents

283 respondents

Age group

12-74 years

Special properties

among social media users who follow influencers on social media

Method of interview

Computer-assisted web interviews (CAWI)

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Topics

Instagram in SpainInstagramInstagram advertising and marketingInstagram in EuropeSocial media usage in Spain
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