According to a survey of users in the United States carried out in March 2024,*****************************, as well as************************* were the leading reasons among audiences of live streaming content to engage with this type of online video content. Approximately ** percent of users aged between 35 and 54 years reported watching livestreamed content because it made them feel updated and informed. Feeling more connected to friends, an organization, or a brand, was also an important reason for users aged between 18 and 54 to watch live streaming content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Vorhaus Advisors. (May 15, 2024). Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group." Chart. May 15, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. (2024). Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading Reasons to Watch Live Streaming Video Content for Users in The United States as of March 2024, by Age Group." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors, Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/ (last visited July 13, 2025)
Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
